We geometrically characterise the Veronese representations of ring projective planes over algebras which are analogues of the dual numbers, giving rise to projective Hjelmslev planes of level 2 coordinatised over quadratic alternative algebras. These planes are related to affine buildings of relative type $\widetilde{A}_2$ and respective absolute type $\widetilde{\mathsf{A}}_2$, $\widetilde{\mathsf{A}}_5$ and $\widetilde{\mathsf{E}}_6$.