Consider equipping an alphabet $\mathcal{A}$ with a group action that partitions the set of words into equivalence classes which we call patterns. We answer standard questions for the Penney's game on patterns and show non-transitivity for the game on patterns as the length of the pattern tends to infinity. We also analyze bounds on the pattern-based Conway leading number and expected wait time, and further explore the game under the cyclic and symmetric group actions.