Arrow patterns were introduced by Berman and Tenner as a generalization of vincular patterns. They observed that arrow patterns have the potential to bridge the divide between a permutation's cycle notation and its one-line notation; in support of this, they used arrow avoidance to enumerate shallow and cyclic shallow permutations. More recently, $321$-avoiding cyclic permutations were recharacterized entirely in terms of arrow avoidance. Motivated by these results, we initiate a systematic study of arrow avoidance. In this paper, we prove structural results about arrow patterns, including defining arrow-Wilf equivalence, and enumerate several arrow avoidance classes. Finally, we consider the avoidance of pairs of arrow patterns, focusing on cases that prohibit fixed points in the underlying permutation.