A majority coloring of a directed graph is a vertex-coloring in which every vertex has the same color as at most half of its out-neighbors. Kreutzer, Oum, Seymour, van der Zypen and Wood proved that every digraph has a majority 4-coloring and conjectured that every digraph admits a majority 3-coloring. We verify this conjecture for digraphs with chromatic number at most 6 or dichromatic number at most 3. We obtain analogous results for list coloring: We show that every digraph with list chromatic number at most 6 or list dichromatic number at most 3 is majority 3-choosable. We deduce that digraphs with maximum out-degree at most 4 or maximum degree at most 7 are majority 3-choosable. On the way to these results we investigate digraphs admitting a majority 2-coloring. We show that every digraph without odd directed cycles is majority 2-choosable. We answer an open question posed by Kreutzer et al. negatively, by showing that deciding whether a given digraph is majority 2-colorable is NP-complete. Finally we deal with a fractional relaxation of majority coloring proposed by Kreutzer et al. and show that every digraph has a fractional majority 3.9602-coloring. We show that every digraph with minimum out-degree $Ω\left((1/\varepsilon)^2\ln(1/\varepsilon)\right)$ has a fractional majority $(2+\varepsilon)$-coloring.