We show, assuming the Strong Exponential Time Hypothesis, that for every $\varepsilon > 0$, approximating undirected unweighted Diameter on $n$-vertex $n^{1+o(1)}$-edge graphs within ratio $7/4 - \varepsilon$ requires $n^{4/3 - o(1)}$ time. This is the first result that conditionally rules out a near-linear time $5/3$-approximation for undirected Diameter.