The packing chromatic number $χ_ρ(G)$ of a graph $G$ is the smallest integer $k$ such that there exists a $k$-vertex coloring of $G$ in which any two vertices receiving color $i$ are at distance at least $i+1$. In this short note we present upper and lower bound for the packing chromatic number of the lexicographic product $G\circ H$ of graphs $G$ and $H$. Both bounds coincide in many cases. In particular this happens if $|V(H)|-α(H)\geq {\rm diam}(G)-1$, where $α(G)$ denotes the independence number of $G$.