Given two sets of natural numbers $\mathcal{A}$ and $\mathcal{B}$ of natural density $1$ we prove that their product set $\mathcal{A}\cdot \mathcal{B}:=\{ab:a\in\mathcal{A},\,b\in\mathcal{B}\}$ also has natural density $1$. On the other hand, for any $\varepsilon>0$, we show there are sets $\mathcal{A}$ of density $>1-\varepsilon$ for which the product set $\mathcal{A}\cdot\mathcal{A}$ has density $<\varepsilon$. This answers two questions of Hegyvári, Hennecart and Pach.