In the present paper, we define the Terwilliger algebra of digraphs. Then, we determine the irreducible modules of the Terwilliger algebra of a Hamming digraph $H^*(d,3)$. As is well known, the representation of the Terwilliger algebra of a binary Hamming graph $H(d,2)$ is closely related to that of the Lie algebra $\mathit{sl}_2(\mathbb{C})$. We show that in the case of $H^*(d,3)$, it is related to that of the Lie algebra $\mathit{sl}_3(\mathbb{C})$. We also identify the Terwilliger algebra of $H^*(d,3)$ as the $d$ symmetric tensor algebra of ${\rm Mat}_3(\mathbb{C})$.