Graham and Pollak showed that the vertices of any graph $G$ can be addressed with $N$-tuples of three symbols, such that the distance between any two vertices may be easily determined from their addresses. An addressing is optimal if its length $N$ is minimum possible. In this paper, we determine an addressing of length $k(n-k)$ for the Johnson graphs $J(n,k)$ and we show that our addressing is optimal when $k=1$ or when $k=2, n=4,5,6$, but not when $n=6$ and $k=3$. We study the addressing problem as well as a variation of it in which the alphabet used has more than three symbols, for other graphs such as complete multipartite graphs and odd cycles. We also present computations describing the distribution of the minimum length of addressings for connected graphs with up to $10$ vertices. Motivated by these computations we settle a problem of Graham, showing that most graphs on $n$ vertices have an addressing of length at most $n-(2-o(1))\log_2 n$.