For an integer $r \ge 3$ and a subset $L \subset [0,r-1]$, a graph $G$ is $(K_{r}, L)$-intersecting if the number of vertices in the intersection of every pair of $K_r$ in $G$ belongs to $L$. We study the maximum number of $K_r$ in an $n$-vertex $(K_{r}, L)$-intersecting graphs. The celebrated Ruzsa--Szemerédi Theorem corresponds to the case $r=3$ and $L = \{0,1\}$. For general $L$ with $2 \le |L| \le r-1$, we establish the upper bound $\left(1-\frac{1}{3r}\right) \prod_{\ell \in L}\frac{n-\ell}{r- \ell}$ for large $n$, which improves the bound provided by the celebrated Deza--Erdős--Frankl Theorem by a factor of $1-\frac{1}{3r}$. In the special case where $L = \{t, t+1, \ldots, r-1\}$, we derive the tight upper bound for large $n$ and establish a corresponding stability result. This is an extension of the seminal Erdős--Ko--Rado Theorem on $t$-intersecting systems to the generalized Turán setting. Our proof for the Deza--Erdős--Frankl part involves an interesting combination of the $Δ$-system method and Turán's theorem. Meanwhile, for the Erdős--Ko--Rado part, we employ the stability method, which relies on a theorem of Frankl regarding $t$-intersecting systems.