After proving that every Schubert variety in the full flag variety of a complex reductive group $G$ is a general Hessenberg variety, we show that not all such Schubert varieties are adjoint Hessenberg varieties. In fact, in types A and C, we provide pattern avoidance criteria implying that the proportion of Schubert varieties that are adjoint Hessenberg varieties approaches zero as the rank of $G$ increases. We show also that in type A, some Schubert varieties are not isomorphic to any adjoint Hessenberg variety.