The class of bipartite permutation graphs enjoys many nice and important properties. In particular, this class is critically important in the study of clique- and rank-width of graphs, because it is one of the minimal hereditary classes of graphs of unbounded clique- and rank-width. It also contains a number of important subclasses, which are critical with respect to other parameters, such as graph lettericity or shrub-depth, and with respect to other notions, such as well-quasi-ordering or complexity of algorithmic problems. In the present paper we identify critical subclasses of bipartite permutation graphs of various types.