A linearly ordered (LO) $k$-colouring of a hypergraph is a colouring of its vertices with colours $1, \dots, k$ such that each edge contains a unique maximal colour. Deciding whether an input hypergraph admits LO $k$-colouring with a fixed number of colours is NP-complete (and in the special case of graphs, LO colouring coincides with the usual graph colouring). Here, we investigate the complexity of approximating the `linearly ordered chromatic number' of a hypergraph. We prove that the following promise problem is NP-complete: Given a 3-uniform hypergraph, distinguish between the case that it is LO $3$-colourable, and the case that it is not even LO $4$-colourable. We prove this result by a combination of algebraic, topological, and combinatorial methods, building on and extending a topological approach for studying approximate graph colouring introduced by Krokhin, Opršal, Wrochna, and Živný (2023).