A surprising result of FitzGerald and Horn (1977) shows that $A^{\circ α} := (a_{ij}^α)$ is positive semidefinite (p.s.d.) for every entrywise nonnegative $n \times n$ p.s.d. matrix $A = (a_{ij})$ if and only if $α$ is a positive integer or $α\geq n-2$. Given a graph $G$, we consider the refined problem of characterizing the set $\mathcal{H}_G$ of entrywise powers preserving positivity for matrices with a zero pattern encoded by $G$. Using algebraic and combinatorial methods, we study how the geometry of $G$ influences the set $\mathcal{H}_G$. Our treatment provides new and exciting connections between combinatorics and analysis, and leads us to introduce and compute a new graph invariant called the critical exponent.