Recently the notion of $k$-rainbow total domination was introduced for a graph $G$, motivated by a desire to reduce the problem of computing the total domination number of the generalized prism $G \Box K_k$ to an integer labeling problem on $G$. In this paper we further demonstrate usefulness of the labeling approach, presenting bounds on the rainbow total domination number in terms of the total domination number, the rainbow domination number and the rainbow total domination number, as well as the usual domination number, where the latter presents a generalization of a result by Goddard and Henning (2018). We establish Vizing-like results for rainbow domination and rainbow total domination. By stating a Vizing-like conjecture for rainbow total domination we present a different viewpoint on Vizing's original conjecture in the case of bipartite graphs.