A graph drawn in a surface is a near-quadrangulation if the sum of the lengths of the faces different from 4-faces is bounded by a fixed constant. We leverage duality between colorings and flows to design an efficient algorithm for 3-precoloring-extension in near-quadrangulations of orientable surfaces. Furthermore, we use this duality to strengthen previously known sufficient conditions for 3-colorability of triangle-free graphs drawn in orientable surfaces.