In this paper, for any prime $p$, we propose the notion of a $p$-transitive association scheme. This notion aims to generalize the fact that the regular module of a group algebra of a finite group has a unique trivial submodule to the case of the regular modules of modular adjacency algebras. We completely determine the $p$-transitive quasi-thin association schemes and the $p$-transitive association schemes with thin thin residue by their structure theory properties.