Ribbon decomposition is a way to obtain a surface with boundary (compact, not necessarily oriented) from a collection of disks by joining them with narrow ribbons attached to segments of the boundary. Counting ribbon decompositions gives rise to a "twisted" version of the classical Hurwitz numbers (studied earlier in \cite{CD} in a different context) and of the cut-and-join equation. We also provide an algebraic description of these numbers and an explicit formula for them in terms of zonal polynomials.