The clique chromatic number of a graph is the minimum number of colours needed to colour its vertices so that no inclusion-wise maximal clique which is not an isolated vertex is monochromatic. We show that every graph of maximum degree $Δ$ has clique chromatic number $O\left(\fracΔ{\log~Δ}\right)$. We obtain as a corollary that every $n$-vertex graph has clique chromatic number $O\left(\sqrt{\frac{n}{\log ~n}}\right)$. Both these results are tight.