Hilbert polynomials have positivity properties under favorable conditions. We establish a similar "K-theoretic positivity" for matroids. As an application, for a multiplicity-free subvariety of a product of projective spaces such that the projection onto one of the factors has birational image, we show that a transformation of its K-polynomial is Lorentzian. This partially answers a conjecture of Castillo, Cid-Ruiz, Mohammadi, and Montano. As another application, we show that the h*-vector of a simplicially positive divisor on a matroid is a Macaulay vector, affirmatively answering a question of Speyer for a new infinite family of matroids.