We study combinatorial and asymptotic properties of the rank of strongly unimodal sequences. We find a generating function for the rank enumeration function, and give a new combinatorial interpretation of the ospt-function introduced by Andrews, Chan, and Kim. We conjecture that the enumeration function for the number of unimodal sequences of a fixed size and varying rank is log-concave, and prove an asymptotic result in support of this conjecture. Finally, we determine the asymptotic behavior of the rank for strongly unimodal sequences, and prove that its values (when appropriately renormalized) are normally distributed with mean zero in the asymptotic limit.