Kemeny's constant for a connected graph $G$ is the expected time for a random walk to reach a randomly-chosen vertex $u$, regardless of the choice of the initial vertex. We extend the definition of Kemeny's constant to non-backtracking random walks and compare it to Kemeny's constant for simple random walks. We explore the relationship between these two parameters for several families of graphs and provide closed-form expressions for regular and biregular graphs. In nearly all cases, the non-backtracking variant yields the smaller Kemeny's constant.