Drmota and Stufler proved recently that the expected number of pattern occurrences of a given map is asymptotically linear when the number of edges goes to infinity. In this paper we improve their result by means of a different method. Our method allows us to develop a systematic way for computing the explicit constant of the linear (main) term and shows that it is a positive rational number. Moreover, by extending our method, we also solve the corresponding problem of submap occurrences.