The generalized Ramsey number $r(G, H, q)$ is the minimum number of colors needed to color the edges of $G$ such that every isomorphic copy of $H$ has at least $q$ colors. In this note, we improve the upper and lower bounds on $r(K_{n, n}, C_{2k}, 3)$. Our upper bound answers a question of Lane and Morrison. For $k=3$ we obtain the asymptotically sharp estimate $r(K_{n, n}, C_6, 3) = \frac{7}{20} n + o(n)$.