We define a class of continuous graded graphs similar to the graph of Gelfand--Tsetlin patterns, and describe the set of all ergodic central measures of discrete type on the path spaces of such graphs. The main observation is that an ergodic central measure on a subgraph of a Pascal-type graph can often be obtained as the restriction of the standard Bernoulli measure to the path space of the subgraph. This observation dramatically changes the approach to finding central measures also on discrete graphs, such as the famous Young graph. The simplest example of this type is given by the theorem on the weak limits of normalized Lebesgue measures on simplices; these are the so-called Cesàro measures, which are concentrated on the sequences with prescribed Cesàro limits (this limit parametrizes the corresponding measure). More complicated examples are the graphs of continuous Young diagrams with fixed number of rows and the graphs of spectra of infinite Hermitian matrices of finite rank. We prove existence and uniqueness theorems for ergodic central measures and describe their structure. In particular, our results 1) give a new spectral description of the so-called infinite-dimensional Wishart measures~\cite{W}~ -- ergodic unitarily invariant measures of discrete type on the set of infinite Hermitian matrices; 2) describe the structure of continuous analogs of measures on discrete graded graphs. New problems and connections which appear are to be considered in new publications.