Bi-objective optimization problems on matroids are in general intractable and their corresponding decision problems are in general NP-hard. However, if one of the objective functions is restricted to binary cost coefficients the problem becomes efficiently solvable by an exhaustive swap algorithm. Binary cost coefficients often represent two categories and are thus a special case of ordinal coefficients that are in general non-additive. In this paper we consider ordinal objective functions with more than two categories in the context of matroid optimization. We introduce several problem variants that can be distinguished w.r.t. their respective optimization goals, analyze their interrelations, and derive a polynomial time solution method that is based on the repeated solution of matroid intersection problems. Numerical tests on minimum spanning tree problems and on partition matroids confirm the efficiency of the approach.