We construct scattering diagrams for Chekhov-Shapiro's generalized cluster algebras where exchange polynomials are factorized into binomials, generalizing the cluster scattering diagrams of Gross, Hacking, Keel and Kontsevich. They turn out to be natural objects arising in Fock and Goncharov's cluster duality. Analogous features and structures (such as positivity and the cluster complex structure) in the ordinary case also appear in the generalized situation. With the help of these scattering diagrams, we show that generalized cluster variables are theta functions and hence have certain positivity property with respect to the coefficients in the binomial factors.