The classical Hurwitz numbers count the fixed-length transitive transposition factorizations of a permutation, with a remarkable product formula for the case of minimum length (genus $0$). We study the analogue of these numbers for reflection groups with the following generalization of transitivity: say that a reflection factorization of an element in a reflection group $W$ is full if the factors generate the whole group $W$. We compute the generating function for full factorizations of arbitrary length for an arbitrary element in a group in the combinatorial family $G(m, p, n)$ of complex reflection groups in terms of the generating functions of the symmetric group $\mathfrak{S}_n$ and the cyclic group of order $m/p$. As a corollary, we obtain leading-term formulas which count minimum-length full reflection factorizations of an arbitrary element in $G(m,p,n)$ in terms of the Hurwitz numbers of genus $0$ and $1$ and number-theoretic functions. We also study the structural properties of such generating functions for any complex reflection group; in particular, we show via representation-theoretic methods that they can by expressed as finite sums of exponentials of the variable.