We investigate string graphs through the lens of graph product structure theory, which describes complicated graphs as subgraphs of strong products of simpler building blocks. A graph $G$ is called a string graph if its vertices can be represented by a collection $\mathcal{C}$ of continuous curves (called a string representation of $G$) in a surface so that two vertices are adjacent in $G$ if and only if the corresponding curves in $\mathcal{C}$ cross. We prove that every string graph with bounded maximum degree in a fixed surface is isomorphic to a subgraph of the strong product of a graph with bounded treewidth and a path. This extends recent product structure theorems for string graphs. Applications of this result are presented. This product structure theorem ceases to be true if the `bounded maximum degree' assumption is relaxed to `bounded degeneracy'. For string graphs in the plane, we give an alternative proof of this result. Specifically, we show that every string graph in the plane has a `localised' string representation where the number of crossing points on the curve representing a vertex $u$ is bounded by a function of the degree of $u$. Our proof of the product structure theorem also leads to a result about the treewidth of outerstring graphs, which qualitatively extends a result of Fox and Pach [Eur. J. Comb. 2012] about outerstring graphs with bounded maximum degree. We extend our result to outerstring graphs defined in arbitrary surfaces.