It is known that the average hitting times of simple random walks from any vertex to any other vertex in distance-regular graphs are determined by their intersection array. In this paper, we introduce a new graph classification called $f$-equitable, utilizing both the equitable partition and the function $f$, which represents a generalization of distance-regular graphs. We determine the average hitting times from any vertex to any other vertex in $f$-equitable graphs by using their parameter referred to as the quotient matrix. Furthermore, we prove that there is some function $f$ such that the Cartesian product of two strongly regular graphs is $f$-equitable. We then calculate the quotient matrix for these graphs and determine the average hitting times from any vertex to any other vertex in these graphs. In the same manner, we determine the average hitting times on some generalized Paley graphs.