Machine learning is an established and frequently used technique in industry and academia but a standard process model to improve success and efficiency of machine learning applications is still missing. Project organizations and machine learning practitioners have a need for guidance throughout the life cycle of a machine learning application to meet business expectations. We therefore propose a process model for the development of machine learning applications, that covers six phases from defining the scope to maintaining the deployed machine learning application. The first phase combines business and data understanding as data availability oftentimes affects the feasibility of the project. The sixth phase covers state-of-the-art approaches for monitoring and maintenance of a machine learning applications, as the risk of model degradation in a changing environment is eminent. With each task of the process, we propose quality assurance methodology that is suitable to adress challenges in machine learning development that we identify in form of risks. The methodology is drawn from practical experience and scientific literature and has proven to be general and stable. The process model expands on CRISP-DM, a data mining process model that enjoys strong industry support but lacks to address machine learning specific tasks. Our work proposes an industry and application neutral process model tailored for machine learning applications with focus on technical tasks for quality assurance.