Pattern similarity-based methods are widely used in classification and regression problems. Repeated, similar-shaped cycles observed in seasonal time series encourage to apply these methods for forecasting. In this paper we use the pattern similarity-based methods for forecasting monthly electricity demand expressing annual seasonality. An integral part of the models is the time series representation using patterns of time series sequences. Pattern representation ensures the input and output data unification through trend filtering and variance equalization. Consequently, pattern representation simplifies the forecasting problem and allows us to use models based on pattern similarity. We consider four such models: nearest neighbor model, fuzzy neighborhood model, kernel regression model and general regression neural network. A regression function is constructed by aggregation output patterns with weights dependent on the similarity between input patterns. The advantages of the proposed models are: clear principle of operation, small number of parameters to adjust, fast optimization procedure, good generalization ability, working on the newest data without retraining, robustness to missing input variables, and generating a vector as an output. In the experimental part of the work the proposed models were used to forecasting the monthly demand for 35 European countries. The model performances were compared with the performances of the classical models such as ARIMA and exponential smoothing as well as state-of-the-art models such as multilayer perceptron, neuro-fuzzy system and long short-term memory model. The results show high performance of the proposed models which outperform the comparative models in accuracy, simplicity and ease of optimization.