We consider stochastic approximation with block-coordinate stepsizes and propose adaptive stepsize rules that aim to minimize the expected distance from the next iterate to an (unknown) target point. These stepsize rules employ online estimates of the second moment of the search direction along each block coordinate. The popular Adam algorithm can be interpreted as a variant with a specific estimator. By leveraging a simple conditional estimator, we derive a new method that obtains competitive performance against Adam but requires less memory and fewer hyper-parameters. We prove that this family of methods converges almost surely to a small neighborhood of the target point, and the radius of the neighborhood depends on the bias and variance of the second-moment estimator. Our analysis relies on a simple aiming condition that assumes neither convexity nor smoothness, thus has broad applicability.