An old problem in multivariate statistics is that linear Gaussian models are often unidentifiable, i.e. some parameters cannot be uniquely estimated. In factor (component) analysis, an orthogonal rotation of the factors is unidentifiable, while in linear regression, the direction of effect cannot be identified. For such linear models, non-Gaussianity of the (latent) variables has been shown to provide identifiability. In the case of factor analysis, this leads to independent component analysis, while in the case of the direction of effect, non-Gaussian versions of structural equation modelling solve the problem. More recently, we have shown how even general nonparametric nonlinear versions of such models can be estimated. Non-Gaussianity is not enough in this case, but assuming we have time series, or that the distributions are suitably modulated by some observed auxiliary variables, the models are identifiable. This paper reviews the identifiability theory for the linear and nonlinear cases, considering both factor analytic models and structural equation models.