At the heart of causal structure learning from observational data lies a deceivingly simple question: given two statistically dependent random variables, which one has a causal effect on the other? This is impossible to answer using statistical dependence testing alone and requires that we make additional assumptions. We propose several fast and simple criteria for distinguishing cause and effect in pairs of discrete or continuous random variables. The intuition behind them is that predicting the effect variable using the cause variable should be `simpler' than the reverse -- different notions of `simplicity' giving rise to different criteria. We demonstrate the accuracy of the criteria on synthetic data generated under a broad family of causal mechanisms and types of noise.