Single-cell RNA sequencing (scRNA-seq) has revolutionized our understanding of cellular processes by enabling gene expression analysis at the individual cell level. Clustering allows for the identification of cell types and the further discovery of intrinsic patterns in single-cell data. However, the high dimensionality and sparsity of scRNA-seq data continue to challenge existing clustering models. In this paper, we introduce JojoSCL, a novel self-supervised contrastive learning framework for scRNA-seq clustering. By incorporating a shrinkage estimator based on hierarchical Bayesian estimation, which adjusts gene expression estimates towards more reliable cluster centroids to reduce intra-cluster dispersion, and optimized using Stein's Unbiased Risk Estimate (SURE), JojoSCL refines both instance-level and cluster-level contrastive learning. Experiments on ten scRNA-seq datasets substantiate that JojoSCL consistently outperforms prevalent clustering methods, with further validation of its practicality through robustness analysis and ablation studies. JojoSCL's code is available at: https://github.com/ziwenwang28/JojoSCL.