Elo rating, widely used for skill assessment across diverse domains ranging from competitive games to large language models, is often understood as an incremental update algorithm for estimating a stationary Bradley-Terry (BT) model. However, our empirical analysis of practical matching datasets reveals two surprising findings: (1) Most games deviate significantly from the assumptions of the BT model and stationarity, raising questions on the reliability of Elo. (2) Despite these deviations, Elo frequently outperforms more complex rating systems, such as mElo and pairwise models, which are specifically designed to account for non-BT components in the data, particularly in terms of win rate prediction. This paper explains this unexpected phenomenon through three key perspectives: (a) We reinterpret Elo as an instance of online gradient descent, which provides no-regret guarantees even in misspecified and non-stationary settings. (b) Through extensive synthetic experiments on data generated from transitive but non-BT models, such as strongly or weakly stochastic transitive models, we show that the ''sparsity'' of practical matching data is a critical factor behind Elo's superior performance in prediction compared to more complex rating systems. (c) We observe a strong correlation between Elo's predictive accuracy and its ranking performance, further supporting its effectiveness in ranking.