Online learning algorithms, widely used to power search and content optimization on the web, must balance exploration and exploitation, potentially sacrificing the experience of current users in order to gain information that will lead to better decisions in the future. While necessary in the worst case, explicit exploration has a number of disadvantages compared to the greedy algorithm that always "exploits" by choosing an action that currently looks optimal. We ask under what conditions inherent diversity in the data makes explicit exploration unnecessary. We build on a recent line of work on the smoothed analysis of the greedy algorithm in the linear contextual bandits model. We improve on prior results to show that a greedy approach almost matches the best possible Bayesian regret rate of any other algorithm on the same problem instance whenever the diversity conditions hold, and that this regret is at most $\tilde O(T^{1/3})$.