The deployment of safe and trustworthy machine learning systems, and particularly complex black box neural networks, in real-world applications requires reliable and certified guarantees on their performance. The conformal prediction framework offers such formal guarantees by transforming any point into a set predictor with valid, finite-set, guarantees on the coverage of the true at a chosen level of confidence. Central to this methodology is the notion of the nonconformity score function that assigns to each example a measure of ''strangeness'' in comparison with the previously seen observations. While the coverage guarantees are maintained regardless of the nonconformity measure, the point predictor and the dataset, previous research has shown that the performance of a conformal model, as measured by its efficiency (the average size of the predicted sets) and its informativeness (the proportion of prediction sets that are singletons), is influenced by the choice of the nonconformity score function. The current work introduces the Penalized Inverse Probability (PIP) nonconformity score, and its regularized version RePIP, that allow the joint optimization of both efficiency and informativeness. Through toy examples and empirical results on the task of crop and weed image classification in agricultural robotics, the current work shows how PIP-based conformal classifiers exhibit precisely the desired behavior in comparison with other nonconformity measures and strike a good balance between informativeness and efficiency.