Estimating the Conditional Average Treatment Effect (CATE) is often constrained by the high cost of obtaining outcome measurements, making active learning essential. However, conventional active learning strategies suffer from a fundamental objective mismatch. They are designed to reduce uncertainty in model parameters or in observable factual outcomes, failing to directly target the unobservable causal quantities that are the true objects of interest. To address this misalignment, we introduce the principle of causal objective alignment, which posits that acquisition functions should target unobservable causal quantities, such as the potential outcomes and the CATE, rather than indirect proxies. We operationalize this principle through the Causal-EPIG framework, which adapts the information-theoretic criterion of Expected Predictive Information Gain (EPIG) to explicitly quantify the value of a query in terms of reducing uncertainty about unobservable causal quantities. From this unified framework, we derive two distinct strategies that embody a fundamental trade-off: a comprehensive approach that robustly models the full causal mechanisms via the joint potential outcomes, and a focused approach that directly targets the CATE estimand for maximum sample efficiency. Extensive experiments demonstrate that our strategies consistently outperform standard baselines, and crucially, reveal that the optimal strategy is context-dependent, contingent on the base estimator and data complexity. Our framework thus provides a principled guide for sample-efficient CATE estimation in practice.