The network embedding problem aims to map nodes that are similar to each other to vectors in a Euclidean space that are close to each other. Like centrality analysis (ranking) and community detection, network embedding is in general considered as an ill-posed problem, and its solution may depend on a person's view on this problem. In this book chapter, we adopt the framework of sampled graphs that treat a person's view as a sampling method for a network. The modularity for a sampled graph, called the generalized modularity in the book chapter, is a similarity matrix that has a specific probabilistic interpretation. One of the main contributions of this book chapter is to propose using the generalized modularity matrix for network embedding and show that the network embedding problem can be treated as a trace maximization problem like the community detection problem. Our generalized modularity embedding approach is very general and flexible. In particular, we show that the Laplacian eigenmaps is a special case of our generalized modularity embedding approach. Also, we show that dimensionality reduction can be done by using a particular sampled graph. Various experiments are conducted on real datasets to illustrate the effectiveness of our approach.