We used an ecological approach based on a neutral model to study the competition for attention in an online social network. This novel approach allow us to analyze some ecological patterns that has also an insightful meaning in the context of information ecosystem. Specifically, we focus on the study of patterns related with the persistence of a meme within the network and the capacity of the system to sustain coexisting memes. Not only are we able of doing such analysis in an approximated continuum limit, but also we get exact results of the finite-size discrete system.