We attempt to make two arguments in this essay. First, through a case study of a mobile phone based voice-media service we have been running in rural central India for more than six years, we describe several implementation complexities we had to navigate towards realizing our intended vision of bringing social development through technology. Most of these complexities arose in the interface of our technology with society, and we argue that even other technology providers can create similar processes to manage this socio-technological interface and ensure intended outcomes from their technology use. We then build our second argument about how to ensure that the organizations behind both market driven technologies and those technologies that are adopted by the state, pay due attention towards responsibly managing the socio-technological interface of their innovations. We advocate for the technology engineers and researchers who work within these organizations, to take up the responsibility and ensure that their labour leads to making the world a better place especially for the poor and marginalized. We outline possible governance structures that can give more voice to the technology developers to push their organizations towards ensuring that responsible outcomes emerge from their technology. We note that the examples we use to build our arguments are limited to contemporary information and communication technology (ICT) platforms used directly by end-users to share content with one another, and hence our argument may not generalize to other ICTs in a straightforward manner.