Analogous to living ecosystems in nature, web services form an artificial ecosystem consisting of many tags and their associated media, such as photographs, movies, and web pages created by human users. Concerning biological ecosystems, we regard tag as a species and human as a hidden environmental resource. We subsequently analyze the evolution of the web services, in particular social tagging systems, with respect to the self-organization of new tags. The evolution of new combinations of tags is analyzed as the open-ended evolution (OEE) index. The tag meaning is computed by the types of associated tags; tags that vary their meanings temporally exist. We argue that such tags are the examples of OEE.