The Internet generates large volumes of data at a high rate, in particular, posts on social networks. Although social network data has numerous semantic adulterations, and is not intended to be a source of geo-spatial information, in the text of posts we find pieces of important information about how people relate to their environment, which can be used to identify interesting aspects of how human beings interact with portions of land based on their activities. This research proposes a methodology for the identification of land uses using Natural Language Processing (NLP) from the contents of the popular social network Twitter. It will be approached by identifying keywords with linguistic patterns from the text, and the geographical coordinates associated with the publication. Context-specific innovations are introduced to deal with data across South America and, in particular, in the city of Arequipa, Peru. The objective is to identify the five main land uses: residential, commercial, institutional-governmental, industrial-offices and unbuilt land. Within the framework of urban planning and sustainable urban management, the methodology contributes to the optimization of the identification techniques applied for the updating of land use cadastres, since the results achieved an accuracy of about 90%, which motivates its application in the real context. In addition, it would allow the identification of land use categories at a more detailed level, in situations such as a complex/mixed distribution building based on the amount of data collected. Finally, the methodology makes land use information available in a more up-to-date fashion and, above all, avoids the high economic cost of the non-automatic production of land use maps for cities, mostly in developing countries.