Modeling social interactions is a challenging task that requires flexible frameworks. For instance, dissimulation and externalities are relevant features influencing such systems -- elements that are often neglected in popular models. This paper is devoted to investigating general mathematical frameworks for understanding social situations where agents dissimulate, and may be sensitive to exogenous objective information. Our model comprises a population where the participants can be honest, persuasive, or conforming. Firstly, we consider a non-cooperative setting, where we establish existence, uniqueness and some properties of the Nash equilibria of the game. Secondly, we analyze a cooperative setting, identifying optimal strategies within the Pareto front. In both cases, we develop numerical algorithms allowing us to computationally assess the behavior of our models under various settings.