We study the spread of information in finite and infinite inhomogeneous spatial random graphs. We assume that each edge has a transmission cost that is a product of an i.i.d. random variable L and a penalty factor: edges between vertices of expected degrees w_1 and w_2 are penalised by a factor of (w_1w_2)^μfor all μ>0. We study this process for scale-free percolation, for (finite and infinite) Geometric Inhomogeneous Random Graphs, and for Hyperbolic Random Graphs, all with power law degree distributions with exponent τ> 1. For τ< 3, we find a threshold behaviour, depending on how fast the cumulative distribution function of L decays at zero. If it decays at most polynomially with exponent smaller than (3-τ)/(2μ) then explosion happens, i.e., with positive probability we can reach infinitely many vertices with finite cost (for the infinite models), or reach a linear fraction of all vertices with bounded costs (for the finite models). On the other hand, if the cdf of L decays at zero at least polynomially with exponent larger than (3-τ)/(2μ), then no explosion happens. This behaviour is arguably a better representation of information spreading processes in social networks than the case without penalising factor, in which explosion always happens unless the cdf of L is doubly exponentially flat around zero. Finally, we extend the results to other penalty functions, including arbitrary polynomials in w_1 and w_2. In some cases the interesting phenomenon occurs that the model changes behaviour (from explosive to conservative and vice versa) when we reverse the role of w_1 and w_2. Intuitively, this could corresponds to reversing the flow of information: gathering information might take much longer than sending it out.