Human communication systems, such as language, evolve culturally; their components undergo reproduction and variation. However, a role for selection in cultural evolutionary dynamics is less clear. Often neutral evolution (also known as 'drift') models, are used to explain the evolution of human communication systems, and cultural evolution more generally. Under this account, cultural change is unbiased: for instance, vocabulary, baby names and pottery designs have been found to spread through random copying. While drift is the null hypothesis for models of cultural evolution it does not always adequately explain empirical results. Alternative models include cultural selection, which assumes variant adoption is biased. Theoretical models of human communication argue that during conversation interlocutors are biased to adopt the same labels and other aspects of linguistic representation (including prosody and syntax). This basic alignment mechanism has been extended by computer simulation to account for the emergence of linguistic conventions. When agents are biased to match the linguistic behavior of their interlocutor, a single variant can propagate across an entire population of interacting computer agents. This behavior-matching account operates at the level of the individual. We call it the Conformity-biased model. Under a different selection account, called content-biased selection, functional selection or replicator selection, variant adoption depends upon the intrinsic value of the particular variant (e.g., ease of learning or use). This second alternative account operates at the level of the cultural variant. Following Boyd and Richerson we call it the Content-biased model. The present paper tests the drift model and the two biased selection models' ability to explain the spread of communicative signal variants in an experimental micro-society.