Did celebrity last longer in 1929, 1992 or 2009? We investigate the phenomenon of fame by mining a collection of news articles that spans the twentieth century, and also perform a side study on a collection of blog posts from the last 10 years. By analyzing mentions of personal names, we measure each person's time in the spotlight, using two simple metrics that evaluate, roughly, the duration of a single news story about a person, and the overall duration of public interest in a person. We watched the distribution evolve from 1895 to 2010, expecting to find significantly shortening fame durations, per the much popularly bemoaned shortening of society's attention spans and quickening of media's news cycles. Instead, we conclusively demonstrate that, through many decades of rapid technological and societal change, through the appearance of Twitter, communication satellites, and the Internet, fame durations did not decrease, neither for the typical case nor for the extremely famous, with the last statistically significant fame duration decreases coming in the early 20th century, perhaps from the spread of telegraphy and telephony. Furthermore, while median fame durations stayed persistently constant, for the most famous of the famous, as measured by either volume or duration of media attention, fame durations have actually trended gently upward since the 1940s, with statistically significant increases on 40-year timescales. Similar studies have been done with much shorter timescales specifically in the context of information spreading on Twitter and similar social networking sites. To the best of our knowledge, this is the first massive scale study of this nature that spans over a century of archived data, thereby allowing us to track changes across decades.