Traditional ad-hoc network packet scheduling schemes cannot fulfill the requirements of proximity-based ad-hoc social networks (ASNETs) and they do not behave properly in congested environments. To address this issue, we propose a user popularity-based packet scheduling scheme for congestion control in ASNETs called Pop-aware. The proposed algorithm exploits social popularity of sender nodes to prioritize all incoming flows. Pop-aware also provides fairness of service received by each flow. We evaluate the performance of Pop-aware through a series of simulations. In comparison with some existing scheduling algorithms, Pop-aware performs better in terms of control overhead, total overhead, average throughput, packet loss rate, packet delivery rate and average delay.